02. SAP Studio
Building the Digital Journey, From Google Search to Website. Performance Marketing × Campaigns × GMB × Website.
Building the Digital Journey, From Google Search to Website.
The Problem
SAP Studio needed more than advertising.
People needed to be able to discover the business, find it on Google, understand what it offered and then have somewhere credible to go once they were interested.
The different digital touchpoints needed to work together rather than operate independently.
What We Did
We worked across the digital journey. We handled the performance marketing and campaign strategy while also working on their Google Business Profile and website.
The Idea Was Simple
Get discovered → Build trust → Give people somewhere to go.
We worked on:
- ▪ Performance campaigns
- ▪ Campaign messaging and targeting
- ▪ Google Business Profile
- ▪ Website development
- ▪ Digital presence and discoverability
- ▪ Connecting campaign traffic to the website
The Bigger Picture
An ad can get someone interested.
Google can help them find you.
A website can help them understand you.
But the real work is making all of those touchpoints feel like one brand experience.